Make the core journey work
Check mobile navigation, readable content, accessible forms, fast pages, and a clear next step. A trustworthy website or app gives visitors a reason to stay; integration code cannot replace a product that meets a real customer need.
Define and test the events
Document what counts as a visit, download, opt-in, referral, and payable event. Test attribution, deduplication, consent capture, reporting, and error handling before spending on traffic. Keep personal information out of URLs and analytics payloads unless the selected tools and consent framework explicitly support it.
Launch within partner rules
Review app-store policies, advertising-network eligibility, partner terms, and industry-specific restrictions. Publication alone does not guarantee ad approval, downloads, commissions, or increased traffic. Review results against agreed milestones and adjust based on evidence.