Advertiser PPC costs money
An advertiser pays the ad platform for each billable click. Conversion tracking connects that spend to outcomes, but it does not turn your visitors into income.
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How each source works
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Before relying on any rate
Regular $5,000 / year$2,500 / yearPromotional annual price for integration. Build costs and ad spend are not included.View PPC integration details
PPC, downloads and opt-in opportunities
Build for your audience.
Build for your audience.
Connect new opportunities.
Advertising, downloads and consented opt-ins can each create revenue for a useful app or website — under specific partner terms. This page separates what costs money from what may earn it, and lets you test your own numbers.
Adjust the assumptions.
The $75 qualifying opt-in rate is illustrative. Spectrum, Windstream and EarthLink are owner-provided telecom examples. No signed contracts or rate cards have been supplied, so this is not a verified partnership, a guaranteed contract, or a promise of traffic or profit. 100% qualification is an assumption, not a guarantee.
Gross / week$1,875Before costs
Average month$8,125Week x 52 / 12
Annual$97,500Week x 52
| Source | Weekly | Avg. monthly | Annual |
|---|---|---|---|
| Qualifying opt-insIllustrative partner rate | $1,875 | $8,125 | $97,500 |
| Publisher ads (CPC)No rate entered | $0 | $0 | $0 |
| Pay-per-downloadNo rate entered | $0 | $0 | $0 |
| Separate qualifying referralsNo rate entered | $0 | $0 | $0 |
| Gross total | $1,875 | $8,125 | $97,500 |
| Entered costs | –$0 | –$0 | –$0 |
| Gross less entered costsNot net profit | $1,875 | $8,125 | $97,500 |
“Gross less entered costs” excludes taxes, reversals, chargebacks and any cost you did not enter, so it is not net profit. Monthly is an average, not a promise of equal calendar-month payments.
| Measure | Weekly | Avg. monthly | Annual |
|---|---|---|---|
| Visitors | 10,000 | 43,333.3 | 520,000 |
| Opt-ins | 25 | 108.3 | 1,300 |
| Qualifying opt-insAt 100% assumed | 25 | 108.3 | 1,300 |
| Opt-in conversion | 0.25% of visitors | ||
Spending and earning are different sides.
Publisher inventory may earn
An approved publisher may earn from eligible ad clicks (CPC) or billable impressions (CPM) under its network agreement. Ordinary customer views do not automatically pay, and an advertiser’s CPC is not the publisher’s payout.
Pay-per-download
Some partners pay for a qualifying app install or download, defined in their terms — often requiring a first open, region match or minimum activity before it becomes payable.
Consented opt-ins
A person who knowingly submits their details to hear from a provider is an opt-in. Only those meeting the partner’s payable-event conditions earn. Collect consent clearly and avoid duplicate or misleading submissions.
Separate qualifying referrals
Referral bonuses are a distinct event, modelled only where the agreement allows. Do not assume opt-in, activation, download and referral payouts all stack on one person.
Why a useful product matters
A genuinely helpful app or site earns return visits, trust and better partner approval. Measurement and attribution then show which events are real, which convert, and where costs outweigh results.
Referral and traffic optimization must use real, consented people. No bots, self-clicks, forced clicks or prohibited incentives — they violate network rules and lead to deductions or account closure.
Terms to verify in writing.
Payable eventExactly which action pays: submission, qualified lead, activation or install.
GeographyWhich states, ZIP codes or service areas are eligible.
ApprovalNetwork, partner and content approval before anything is payable.
CapsDaily, weekly or monthly limits on payable volume.
ReversalsClawbacks for cancellations, duplicates or invalid traffic.
Referral eligibilityWhether a separate referral is allowed alongside other events.
PPC integration service
Set up tracking, inventory and partner events properly.
DBMA scopes publisher placements, download and opt-in tracking, consent capture, and attribution reporting for your app or site. The starting scope and any custom partner work are confirmed in writing. App or site development, third-party fees, and advertising spend are separate.