Buying a click is an expense
An advertiser typically pays a platform when a campaign generates a billable click. Conversion tracking connects those costs to outcomes, but installing a tracking tag does not make every site visit payable. Paid campaigns should be assessed against qualified leads, customer value, and total costs.
Publishing can create an earning opportunity
An approved publisher may earn from eligible ad clicks or impressions under its network agreement. CPC pays per qualifying click; CPM is a rate per thousand billable impressions. Ordinary customer views are not automatically monetized impressions, and the advertiser’s CPC is not necessarily the publisher’s payout.
Protect the quality of the traffic
Do not click your own ads or use bots, forced clicks, or prohibited incentives. Network approval, content eligibility, consent requirements, invalid-traffic deductions, and payout thresholds matter. Our scenario tool lets you enter your own agreed rates; unspecified rates are excluded rather than invented.